Your consultants are spending more time building target client lists manually than they are talking to hiring managers
We build the system that puts the live target market into your CRM every week, finds the right hiring manager inside each business, and surfaces the active hiring signals automatically. Your team focuses on the conversations.
Your consultants are working hard. The desk isn't working smart.
Your consultants are researchers, not BDs
Every week, hours of each consultant's time are going on building target client lists, hunting for the right hiring managers, and updating the CRM after the fact. The actual selling only starts once all of that is done.
Hiring another consultant won't fix a broken process
Every new hire spends their first week doing the same manual research as everyone else on the desk. Adding headcount to a manual process just multiplies the work that is happening before any selling can start.
The intelligence is scattered across the desk
The live picture of the market tends to live in individual consultants' heads, the CRM is usually a step behind what's actually happening, and follow-ups slip when no one owns the shared view.
Your competitors are starting to systemise
Other specialist firms are now putting their live target market into the CRM every week without the team having to build it. Once that gap opens up, it closes very quickly.
The system that scrapes the live target market into your CRM every week
The system plugs into whatever the desk already runs on. We build the layer that sources, researches, qualifies, and delivers target accounts ready for your consultants to start the hiring-manager conversation.
Niche and desk deep-dive
We map your specialism, the desk model, and exactly who in your market is worth your consultants' time.
Live target market sourced weekly
Companies actively hiring in your niche, scraped, sourced, and delivered into the CRM every week.
Deep account research using AI
Every target firm researched individually. Hiring signals, growth signals, niche language, the lot.
Qualification and scoring
Every account scored against your ICP. Your consultants only focus on the firms that match the desk.
Hiring manager enrichment
The right hiring manager identified inside each business. Verified email, phone, and LinkedIn attached.
CRM and live mandate flow
Qualified target accounts flow into your CRM with all the research attached. The desk works off a single view.
Feeds into any channel
We can set up the full infrastructure too. Dedicated sending domains, premium SMTP mailboxes, LinkedIn automation, campaign copy calibrated to specialist recruitment, and automated outreach at scale. Built, tested, and handed over.
Watch the system work
From strategy to CRM. Every step automated. This is what the desk's pipeline looks like when the system is running. Only the qualified target accounts and their hiring managers landing in front of your consultants.
| # | Company | Industry | Size | Research | Score | Tier | Decision Maker | Phone | CRM |
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| # | Company | Industry | Size | Research | Score | Tier | Decision Maker | Phone | CRM |
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What manual sourcing is costing your desk in GP
Adjust the sliders to match your firm. See how much GP your consultants are leaving on the table while they build target client lists and chase hiring managers by hand.
Per consultant: GP lost to manual sourcing per year
£60,000
that should be flowing through the desk
Hours per week your consultants could be in hiring-manager conversations
40 hours
across 5 consultants, every week
Total GP your firm leaves on the table
£300,000/yr
£25,000 / month
Roughly the equivalent of 20 extra placements a year, assuming a £15k average fee
Revenue operations for specialist recruitment
We use AI and automation to get your desk's workflow operating as one streamlined system instead of five disconnected tools. Sourcing, account research, ICP scoring, hiring-manager enrichment, CRM flow, and outreach, all stitched into a single stream the consultants work off.
Take the whole engine, or take a sum of its parts. A lot of specialist firms already have the team and the conversations sorted but want the live target market sourced and dropped into their CRM, nothing more. Others want the full outreach stack built on top. We flex around what is actually missing on your desk, not what looks good on a deck.
You own everything. No lock-in. No dependency. If you want us to keep managing it after handover, we can. If you want to run it yourself, you'll know exactly how.
What we can build (full engine or a sum of its parts)
- 90-minute strategy call to map your niche, desk model, and campaign angles for specialist recruitment
- Full sourcing engine: live target market scraped weekly, account research, ICP scoring, hiring-signal detection
- Hiring manager enrichment with verified emails, phone numbers, and LinkedIn
- Cold email infrastructure: dedicated domains, premium SMTP mailboxes, deliverability setup
- Campaign copy calibrated to specialist recruitment, personalisation logic, automated sending at scale
- LinkedIn outreach automation: connection requests, DM sequences, and follow-ups
- CRM integration so qualified target accounts flow straight into the desk's live mandate pipeline
- Rigorous testing and optimisation before anything reaches your consultants
- Handover call or complete walkthrough videos and documentation
- Optional ongoing management so the system keeps running after handover
“We've got 35 qualified leads in the pipeline. We're probably approaching $200,000 in opportunities.”
£325k+
Total pipeline generated
35+
Qualified opportunities in 45 days
100+
Hours saved on manual research
0
Hours Patrick spent building it
Patrick O'Connell
Founder, Profitable Designer
“We've got 35 qualified leads in the pipeline. If we multiply that by our average transaction value, we're probably approaching $200,000 in opportunities. And I've basically done nothing to get to this point.”
“He really knows his stuff, and probably more importantly, he does it in a way that means it's not consuming of my time as a busy person with a couple of businesses.”
Patrick recorded this 45 days in. We've since generated over £325k in total pipeline together.
Patrick runs an online mentoring and coaching business for designers around the world. He was already doing well with paid traffic and organic content on Instagram and YouTube, and had run email manually with a couple of VAs before.
“What Josh proposed was a completely automated system. For me, honestly, that would be way too much work technically. I'm already pressed for time managing all of our students and a couple of side projects.”
So we built it for him. The only thing Patrick did was buy five or six domains. We set the whole thing up and architected the campaign.
45 days later: 35 qualified leads in the pipeline. Approaching $200,000 in opportunities. We've since passed £325k.
“We're just in the process of figuring out how to actually take advantage of the leads, because we weren't expecting this to happen.”
This is the same system we now teach inside Modern Founder OS. Patrick had us build it for him because he was short on time. The course is for founders who want to build it themselves and own it forever.
And here are some of the other founders we've worked with.
John Allan
Trades founder
Doing £50k a month in pipeline. Moved the whole thing out of his head and Excel into an automated CRM. Saved 10+ hours a week and dropped status meetings from an hour to fifteen minutes.
Dillon
Modern Founder member
Dillon had sent over 600 manual LinkedIn messages before joining. After joining, he started creating real conversations and booking calls with the automated stack after 14 days from less than a hundred emails.
Dave
Workshop attendee
Joined our free Claude Code workshop and used the thinking behind it to design an enterprise-level software offer. Has now booked his first enterprise deal using software he built with Claude Code himself.
More reviews from our clients and members.
Successful creative consultant turned modern AI-powered founder.
I'm Josh, founder of Side by Side and Modern Founder.
24 months ago I was a design consultant. I never wanted to follow the path most designers take, opening a studio or an agency. I wanted to understand every lever that drives revenue through a business. In doing that, I realised design wasn't the space for me.
After using systems thinking and creativity to build high-value automations for myself and my clients, founders started asking me to teach them how to do the same. We've since generated over £500k in pipeline between ourselves and our clients.
Now I teach founders how to build these systems using the modern tools available today. And for the ones who don't want to learn it, we build it for them one-on-one too.
Things people ask before starting
Let's see if this would work for your desk
Book a free diagnostic call. We'll map how the desk currently runs, where consultants' weeks actually go, and show you what a system could look like for your specific niche.
Or email hello@sidebysidesystems.com